To celebrate summer, StyleWeek founder/president Rosanna Ortiz Sinel launched StyleWeek Swim. On a recent bright and sunny Sunday afternoon, models strutted down a stone-path-catwalk on the rooftop terrace of ProvidenceG, where more than 300 guests enjoyed food, drink, and the traditional StyleWeek Marketplace in addition to a runway show featuring the swimwear collections of four local designers: Amy Stetkiewicz, Artiss Akarra, Jess Abernethy and Jonathan Joseph Peters, who talks about StyleWeek’s success in this video.
Since 2009, StyleWeek has presented a biannual fashion week focused on the business of fashion: connecting buyers and press with the region’s emerging design talent. Their continued success over nine fashion seasons is, in large part, owed to their vision and commitment to incorporating the industry with our community of fashion enthusiasts. They have showcased more than 60 emerging designers during the last five years.
Christina Robbio, Vice President of Business Operations, says StyleWeek is not simply about creating buzz in the local fashion world – it’s about helping local talent succeed and keeping them here in Providence. The organization – with its staff of ten and a slew of large and small corporate sponsorships – generates a spark that produces a social and economic impact in all of Rhode Island, creating foot traffic for local shops and boutiques, restaurants, hotels and salons. They provide experience and exposure for dozens of peripheral businesses during the events: hair stylists, makeup artists, modeling agencies.
“It’s about businesses supporting businesses,” says Robbio. “It’s about promoting local brands.” This kind of support has made it possible for several of the clothing, handbag and accessory designers to open boutiques at the newly renovated and revived Arcade in downtown Providence. Almost two dozen designers have already committed to the next StyleWeek Northeast production in August.
StyleWeek Swim marked another first as the inaugural event for ProvidenceG, the luxury redevelopment of one of the city’s most iconic historic buildings.